Platzner & Co. built a recruiting microsite for LinkedIn Corporation.  The new web property was designed to highlight and magnify the quality and personality of current employees while revealing the unique corporate culture that defines the LinkedIn brand to prospective hires.

“Robert C. Palmer is one of the best marketers I know.”

Arvind Rajan, Vice President of People Operations, LinkedIn Corporation

Platzner & Co provided the victorious 2008 David Chiu for Supervisor Campaign with strategic marketing and creative services.  Our year-long paid and earned media program featured candidate media training and all Internet communications including online fundraising and social media.

“Robert C. Palmer was a genius at identifying and promoting our key messages through an integrated print, broadcast and Internet media program during an intense campaign.”

David Chiu, President of the Board, San Francisco Board of Supervisors

Platzner & Co. principal consultant Robert C. Palmer, served as interim Chief Marketing Officer to the Blue Planet Run Foundation in 2007 as it launched its new brand, and completed the first non-stop global relay fundraising event to raise awareness and funds for the global drinking water crisis. Palmer also managed the award-winning 16 country public relations program that earned over 600 million impressions worldwide.

“Robert C. Palmer is the consummate professional, skilled in all aspects of marketing and brand-building; he was the secret sauce that made the 2007 Blue Planet Run a success.”

Matt Kursh, former CEO, Blue Planet Run Foundation

Platzner & Co. principal consultant Robert C. Palmer, will present a strategic marketing and communications seminar entitled Marketing Trees at the Partners In Community Forestry National Conference in Portland, Oregon on November 8-9, 2009 that is sponsored by the Arbor Day Foundation.

Platzner & Co. principal consultant Robert C. Palmer, conducted an all-day media training for Friends Of The Earth on February 6, 2009.  The media training for several San Francisco-based campaign managers featured advanced media relations skills and on-camera presentation work.

“Robert Palmer gave us critical tools to capture the media’s attention and to reach our target audience with our key messages.”

Sara Schedler, Campaign Associate, Friends of the Earth

Platzner & Co. principal consultant Robert C. Palmer, presented his Got News? workshop at CompassPoint Nonprofit Services in San Francisco.  Originally presented to a standing room only crowd at CompassPoint Nonprofit Day in 2006, the workshop focuses on the fundamentals of media relations while emphasizing advanced skills such as framing stories for the media.

Platzner & Co. principal consultant Robert C. Palmer, presented strategic communications and marketing workshops entitled Marketing Trees at the Community Tree Leadership Forum in Santa Cruz and Pomona.  The two weekend forums in August 2008 were sponsored by the Alliance for Community Trees,  California ReLeaf, and the Arbor Day Foundation.

Language 411 is a language services provider that was started by Family Bridges as a social enterprise venture.  Platzner & Co. performed a complete business case analysis and created an integrated marketing plan that including a new business model and sales strategy supported by a full Salesforce.com CRM implementation and brand new website designed by Wes Breazell.

“Not only did Platzner & Co. successfully define and launch a new brand for Family Bridges, they introduced a new and lasting way of thinking to our 40-year-old organization.”

Corinne Jan, CEO, Family Bridges

Platzner & Co. provided project management to Hummer Winblad Venture Partners on a brand new website, developing site architecture and information analysis while sourcing an interactive Flash media application. Project lead and website design by Wes Breazell and Flash development by Kiku Creative.

City CarShare is the largest car-sharing nonprofit in the United States.  Platzner & Co. performed a strategic marketing analysis for this organization that introduced statistical measurement to City CarShare’s operations including fleet utilization, revenue and pricing analysis.  We also provided market research, brand stewardship, and a CRM system recommendation through a strategic marketing analysis project.

“Platzner & Co. provides a rare combination of strategic vision, market drive and street smarts.”

Larry Magid, former Executive Director, City CarShare