media training :: Friends of the Earth
| 6 February 2009 |
Platzner & Co. principal consultant Robert C. Palmer, conducted an all-day media training for Friends Of The Earth on February 6, 2009. The media training for several San Francisco-based campaign managers featured advanced media relations skills and on-camera presentation work.
“Robert Palmer gave us critical tools to capture the media’s attention and to reach our target audience with our key messages.”
Sara Schedler, Campaign Associate, Friends of the Earth
workshop :: Got News? @ CompassPoint
| 3 December 2008 |
Platzner & Co. principal consultant Robert C. Palmer, presented his Got News? workshop at CompassPoint Nonprofit Services in San Francisco. Originally presented to a standing room only crowd at CompassPoint Nonprofit Day in 2006, the workshop focuses on the fundamentals of media relations while emphasizing advanced skills such as framing stories for the media.
workshop :: Alliance for Community Trees
| 1 August 2008 |
Platzner & Co. principal consultant Robert C. Palmer, presented strategic communications and marketing workshops entitled Marketing Trees at the Community Tree Leadership Forum in Santa Cruz and Pomona. The two weekend forums in August 2008 were sponsored by the Alliance for Community Trees, California ReLeaf, and the Arbor Day Foundation.
client profile :: Language 411
Language 411 is a language services provider that was started by Family Bridges as a social enterprise venture. Platzner & Co. performed a complete business case analysis and created an integrated marketing plan that including a new business model and sales strategy supported by a full Salesforce.com CRM implementation and brand new website designed by Wes Breazell.
“Not only did Platzner & Co. successfully define and launch a new brand for Family Bridges, they introduced a new and lasting way of thinking to our 40-year-old organization.”
Corinne Jan, CEO, Family Bridges
